Bedfordshire Police and Crime Commissioner -  
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Young people praise online content designed to ease lockdown boredom and PCC passes appeal target to support scheme
Bedfordshire’s Police and Crime Commissioner, Kathryn Holloway, launched a range of online activities for young people during the Covid-19 pandemic as The James Campbell Collective (JCC) just over four weeks ago which have met with outstanding feedback from the 10 to 25-year-old target group - chalking up over 2000 views in just a month and passing an appeal target for materials to help them join in. 

“Every one of us is finding it a struggle at times to be at home and unable to see all our friends and wider family. This is so much worse for those who are young, whose social network is so hugely important to them, or who need a distraction from others who seek to track them down to cause harm by exploiting them online. The James Campbell Collective, can help with all of this.

“The idea behind the collective was to empower young people to deliver activities which might occupy 10 to 25-year-olds and even create a longer-term hobby or career opportunity as it has for James Campbell who leads the offers each weekday, who is a professional personal trainer and competitive body builder and has created this career from his hobbies at 20.
“We’ve also hit and passed our £1000 Just Giving target to raise money to buy materials to help young people join in; whether that’s an exercise mat or ingredients and utensils for cookery or art materials and I have to thank some incredibly generous and high profile community and faith leaders whose privacy I am respecting by not naming them but, instead, want to give them a huge thankyou now,” said Commissioner Holloway.
The materials to help young people to participate are being distributed by the charity Embrace (Child Victims of Crime) including to those who are living away from their usual homes as parents have had to access emergency accommodation due to Domestic Violence, during the pandemic.
Feedback on The James Campbell Collective channel on Youtube from young people using it to date has included:-
 “Awesome content” 

“Can’t wait to try this” 

“Loved it”

“This is of course precisely why I needed to find young people to deliver services to young people and hobbies that they’ve told both my own office and partners they want a chance to try. It’s no good a middle aged woman like me trying to determine what these might be for them! James was chosen to lead the activities because he was the most experienced Youtuber by far of those who approached me seeking funding and I needed someone to hold the whole project together, provide their own input in a professional way and also introduce the activities of others," said PCC Holloway.
Her staff, at the Bedfordshire Office of the Police and Crime Commissioner, continue to work with The James Campbell Collective to arrange a weekly schedule of activities ensuring that a wide variety of content is available for 10 to 25-year-olds in the county. To date there have been over 2185 views of the videos supplied by activity leaders making up the collective.

The content which is designed and aimed at young people around Bedfordshire can be accessed on
YouTube and Instagram, Monday to Friday until September, during both term time and school holidays. The range of activities include fitness sessions from exercise with James Campbell, Luton Town Football Club training sessions, boxing led by the organisation Boxing Saves Lives, cookery with Reactiv8 to chess and mindfulness courses with At10tive and the YMCA.  

The Luton Town Football Club Community Trust has been providing daily videos each weekday from the beginning of May as part of The James Campbell Collective. These online training sessions have been very well received and positive feedback has led to the development of additional content to meet the interests of participants.

At10tive created weekly chess video classes, taking new players from the first steps of how to play and building skills along the way. The feedback received from these Youtube videos and the degree of engagement has been so impressive that At10tive now offer one to one sessions with young people who would like to learn more or who prefer to learn on this basis.

The OPCC commissioned the charity Embrace Child Victims of Crime to supply young people who are engaging with the activities on the YouTube channel with free skipping ropes and chess sets so they can follow along. The money to cover the costs of these items was raised by the PCC's JustGiving campaign and raised over the target of £1000.

“The generosity of the people of Bedfordshire has meant that young people who may not have the means to provide their own equipment are able to participate fully in the programmes we've arranged, which then offers a fairer playing field and not one driven by social circumstances” said Commissioner Holloway.

To see the options for the free skipping ropes and chess sets, follow the link below: 

“The James Campbell Collective is going really well, definitely providing those who want it with a lot of choice and hours of activities and entertainment, especially as we get further into lockdown and people begin to get bored with being sedentary. When they start to look for things to do, we will be there” said James Campbell.

The PCC has also been supported by partners such as Seeds of Change, Embrace and voluntary organisations for children, young people and families in promoting the work of The James Campbell Collective and its range of activities to the young people they work with. 

The James Campbell Collective can be accessed each weekday until September on YouTube at:

It can also be found on Instagram at: